“Every child is an artist. The problem is how to remain an artist once we grow up.” – Pablo Picasso
My name is LOR3nzo (a.k.a. Lorenzo T Geraci), I was born a few decades ago in Siena (Italy), the cradle of the Renaissance, and now, after a long hiatus as an “adult”, I’m back at making Art, playing with materials, shapes, forms, function, words, colors, textures and the perception of time.
I am trying to make the world a better place, one piece of Art at a time; and I believe that Life itself is the utmost expression of Art. I love creating experiences with my Art, experiences that are visceral in nature where everyone can find their own meaning to my visual language. Through my Art, I tell my stories. Stories of my Life, or stories of impossible DayDreams, anchoring each piece of Art with one or few details to capture the Individual’s imagination and make it soar to their own Impossible DayDreams.
I try to explore, exploit, merge and highlight the boundaries of 2D and 3D Art, painting and writing, conceptual and fine Art, and I am constantly thinking about expanding Street Art above and beyond graffiti.
As an introvert (INFJ) I see patterns, connections, and parallels in unseeingly different things. I draw my inspiration from Nature, Arts & Artists and everyday Life. I am equally inspired by Picasso’s prolific output and experimentation and by Einstein’s philosophy of simplicity. I also get inspired by Individuals from all walks of life who take pride in their work; be they scientists who every single day are able to get up and go to their lab to conduct minuscule variations and permutations of the same experiment over and over like a dog chewing on a bone; or be they bartenders who break the rules without sacrificing on quality and craft personalized multi-sensorial experiences for discriminating customers; and everyone else in between and beyond.
My resume in a nutshell is as follows:
- Disc Jockey, Radio Studio 101; Cecina (Italy)
- Policeman, Carabinieri; Torino, Volterra, Rome, Florence, Milano (Italy)
- Chief Financial Officer. BFS, Dash.com, NAII, Karmaloop et al; Boston (USA)
- Industrial Designer, projectLUCE; Boston (USA)
My formal education is as follows:
- A.S. Business Administration, Boston University
- B.S. Finance, Boston University
- M.S. Finance, Boston University
Throughout my business career I have always seen a company’s service or product offering as the creation of an experience to the end user, in my view an Art on its own; with my strongest influence being Apple as an experience company through technology. I believe that “Design solves problems” and that Innovation & Creativity are the foundation of Art, Business and Life.
My informal education includes: photography (camera and B&W darkroom), color theory, painting as medium, glass blowing, creative writing, psychology, philosophy and MOAR.
My travels have brought me to Italy, Sicily, Yugoslavia (now Slovenia), Switzerland, Belgium, France, UK, USA, Germany, Paris; where I have visited Museums, food stores and just walked around absorbing the Art and culture.
I pilgrimage frequently to the “local” Art museums: MFA, ICA, Davis Museum, DeCordova, Art Complex Museum, MoMA, MassMOCA, Hirshhorn and National Gallery.
“The Master in the art of living makes little distinction between his work and his play, his labor and his leisure, his mind and his body, his education and his recreation, his love and his spirituality. He hardly knows which is which. He simply pursues his vision of excellence in whatever he does, leaving others to decide whether he is working or playing. To him he is always doing both.”
I love to connect with Artists from all walks of life, with Entrepreneurs who think of themselves as Artist, and with professionals who think of their work as their Art.
“Art is the product of the incestuous Love affair between the Artist and the Muse”
My Studio is in Duxbury, MA (USA) where I have transformed my house and backyard into a working studio / Art Gallery and I also work from a shared office in Boston’s Beacon Hill.
Special thanks to:
- Seth Godin. Seth has been inspired me to be and become a better Artist in everything I do. Seth is the ultimate Purple Cow.
- Steven Pressfield. Steven has taught me about my lizard brain and about the importance of just doing the Work.
- Hugh MacLeod. Hugh taught me to Ignore Everyone, and just do my Art.
Every Artist, every Entrepreneur, every Individual should read the writings of these 3 generous individuals. They are my source of inspiration and my mentors; every single day.