Here’s how it works:

We’re asking our readers to submit their best pro-social digital ideas to us by Sunday, March 7, at 11:59 p.m. ET. For an idea of what we mean by “pro-social,” check out some of the submissions already on the Refresh Project site.

We’ll select our favorite, and work with the winning team to formalize an application to Pepsi. Because this is Mashable, our criteria will focus both on the idea and its proposed social media strategy.

We’ll be competing against other “digital influencers” to win the $50,000 in funding. I’ll personally be presenting our choice at SXSW along with the winning team (meaning you’ll have to be at SXSW to present) when the voting portion kicks off on March 13. We’ll also be using Mashable’s online reach to promote our idea make sure we bring home the funding for it!

Voting will take place publicly via Twitter with a unique hashtag for our chosen team and the #PepsiRefresh hashtag. Voting will end at 11:59 p.m. CT on March 15.

Interested? Be sure to read Pepsi’s guidelines and eligibility requirements (a key one being this is US-only) . . .

Read more at Mashable

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{Photography by Victoria Peckham}