Image thanks to Hugh
For CEOs, creativity is now the most important leadership quality for success in business, outweighing even integrity and global thinking, according to a new study by IBM. The study is the largest known sample of one-on-one CEO interviews, with over 1,500 corporate heads and public sector leaders across 60 nations and 33 industries polled on what drives them in managing their companies in today’s world.
Fast Company‘s annual list of the 100 Most Creative People in Business just took on a whole new depth. And this year’s list will be revealed later this month.
Steven Tomasco, a manager at IBM Global Business Services, expressed surprise at this key finding, saying that it is “very interesting that coming off the worst economic conditions they’d ever seen, [CEOs] didn’t fall back on management discipline, existing best practices, rigor, or operations. In fact, they [did] just the opposite.”
About 60% of CEOs polled cited creativity as the most important leadership quality, compared with 52% for integrity and 35% for global thinking. Creative leaders are also more prepared to break with the status quo of industry, enterprise and revenue models, and they are 81% more likely to rate innovation as a “crucial capability.”
Read more at: Fast Company
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{Photography by Gliuoo}
Here at The Economist Innovation Conference in Berkeley, California, hundreds of thought leaders have gathered to discuss the process, politics and economics of innovation.
How do you create an innovative technology? How do you balance innovation and economics? What fosters great ideas? On stage earlier today was Ed Catmull, the president of Pixar and Disney Animation Studios, who spoke to a lot of these points. He was interviewed by Economist correspondent Martin Giles; He also answered question from the audience.
Here’s a small sampling of his thoughts on how innovation and innovative companies are created.
The Creative Process of Creating Films
There’s no debating Pixar’s success: Up, Toy Story, WALL-E, and nearly all of its other animated films have been critically acclaimed box office successes. Once led by Apple CEO Steve Jobs, Pixar has been a model of consistency and success.
How do you build a company that can continually innovate in terms of technology and creativity and consistently deliver success after success? Mr. Catmull spoke about the building blocks of any movie: the team. He spoke about the company’s culture and the difficulty of finding the right people. He sometimes gives potential film directors tests in the form of short films, although they are vastly different beasts than feature-length films.
Read more at: Mashable
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{Photography by Loren Javier}
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