
The Egyptians supposedly used it to guide the construction the Pyramids. The architecture of ancient Athens is thought to have been based on it. Fictional Harvard symbologist Robert Langdon tried to unravel its mysteries in the novel The Da Vinci Code.
“It” is the golden ratio, a geometric proportion that has been theorized to be the most aesthetically pleasing to the eye and has been the root of countless mysteries over the centuries. Now, a Duke University engineer has found it to be a compelling springboard to unify vision, thought and movement under a single law of nature’s design.
Also know the divine proportion, the golden ratio describes a rectangle with a length roughly one and a half times its width. Many artists and architects have fashioned their works around this proportion. For example, the Parthenon in Athens and Leonardo da Vinci’s painting Mona Lisa are commonly cited examples of the ratio.
Adrian Bejan, professor of mechanical engineering at Duke’s Pratt School of Engineering, thinks he knows why the golden ratio pops up everywhere: the eyes scan an image the fastest when it is shaped as a golden-ratio rectangle.
The natural design that connects vision and cognition is a theory that flowing systems — from airways in the lungs to the formation of river deltas — evolve in time so that they flow more and more easily. Bejan termed this the constructal law in 1996, and its latest application appears early online in the International Journal of Design & Nature and Ecodynamics.
Read more at: PHYSORG.com
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{Photography by Jitze}

Italian auto designers have a daring sense of flair that is unmatched by their counterparts in other countries. Take, for example, two futuristic cars Concorso Italiano will feature at this year’s gathering of all things Italian: The BAT 11 by Bertone and Streamline X “Gilda” from Ghia.
Even their names sound like they’re doing a hundred miles an hour.
The BAT 11 is, as the name implies, reprises the Bertone aerodynamic concepts that Nuccio Bertone and Alfa Romeo built between 1953 and 1955. BAT is an acronym for Berlinetta Aerodinamica Tecnica — a name so pretty they really ought not use the acronym — and the boys from Turin have been at this since the ’50s. The BAT 11 made its debut at the 2008 Geneva Auto Show. It is based on the mouth-watering Alfa Romeo 8C Competizione and has a Maserati GT chassis and drivetrain. It shares styling cues with the earlier concepts, numbered 5, 7 and 9. It’s a big car, too — a hair over 16 feet long and four feet wide. (Read more at: WIRED)
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{Photography by SOCIAL is BETTER}

Time for a little inspiration. Package design can be tricky, but as you can see here, sometimes it can be relatively simple and still come across as beling elegant. Sometimes, less is more….. Here are over 100 examples of package design that either has a minimal style, or a typographic based solution. (Read more at: bittbox)
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{Photography by Ms. City Kitty}

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