Ning, the network of social networks that boasted 20 million visitors a month, is making massive staff cutbacks and has announced a complete end to free services for its users. Those who pay for premium services will be asked to pay more, and those who are getting their social networks free of charge will be asked to fork over or phase off the Ning platform.
For a while now, we’ve been seeing Ning through rose-colored glasses. One year ago to the day, the company announced it had attained 1 million …

Simply having a presence on various online networking platforms won’t work in the social media sphere. The key is spending time to build relationships to not only engage with site users, but to get them to interact with each other. While a lot has been said about how to do it, there are also ways to kill off an online community effort.
Here are some pitfalls that online organizations should avoid when trying to foster engagement.
Read more at: Mashable
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{Photography by Grant Laird Jr}

Vitrue’s Social Media Index (SMI) assigns brands and products a score based on overall buzz from status updates, videos, photos and blog posts. The company has tallied its results for 2009 and released its top 100 social brands based on index scoring, with last year’s winner — the iPhone — reigning supreme once again.

Although the index focuses on consumer mentions and reactions — as opposed to indexing brand engagement via social media — the list is still a veritable powerhouse of information in terms of consumer buzz and word-of-mouth …

Over the past few months, we’ve talked about whether you should have a social media policy and what should be included in that policy. It only seems logical to discuss the next step in the process, which is what to consider when implementing a social media strategy in your workplace.
Just having a policy isn’t good enough — you need a plan to put it in place. Here are five areas to discuss when implementing a social media strategy.
Read more at: Mashable
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{Photography by geoftheref}

I’d be wishing everyone a happier New Year if it were easier to mail out greeting cards to friends on Facebook and colleagues on LinkedIn. I’d like to use knx.to, our free, real-time social address book, but their ‘privacy’ policies prevent us from downloading contact information, even for my own friends.
At least those Terms of Service (ToS) that force us to copy addresses and phone numbers one-by-one also prevent scoundrels from stealing our identity; reselling our friends to marketers; and linking our life online to the real world. Right?
Wrong. …

GROU.PS, a do-it-yourself social network focused on moderated online collaboration has steadily gained an impressive amount of users and added compelling features to its application. The social network platform has just hit 2 million users, adding another million members in just 6 months.
And GROU.PS has amped up its offering for publishers by launching Elastic Modules, which gives publishers the ability to change the way the data is displayed to their visitors. To date, the highest reach of look and feel customization was at the template level; the
publisher could only …

Twitter CEO Evan Williams just announced on the company blog that they have acquired Mixer Labs, creators of GeoAPI. In a nutshell, GeoAPI provides developers with the ability to query the world through services which include a reverse geocoder; deep data about 16 million businesses and tens of thousands of points of interest; a writable layer for developers to annotate the world and do complex geo-queries; and location-enabled media layers (e.g., Twitter and Flickr). Just recently, they added an iPhone SDK to speed up mobile development as well.
GeoAPI will …

It was Jan. 16, 1978, and the world was in transition. The Sex Pistols were on the verge of disbanding. Future Macintosh architect Jef Raskin was settling into his new job at Apple Computer Inc. And it was snowing in Chicago. A lot.
But while Ward Christensen and Randy Suess, two members of the Chicago Area Computer Hobbyists Exchange, were holed up during the not-so-great blizzard of 78, they werent wasting their time playing Uno or watching Logans Run. They were making history.
Just two weeks after that fateful snowstorm (though …

If you spend enough time on Twitter, chances are you’ll come across an occasional chat being held on the platform. Twitter chats are scheduled gatherings of people on Twitter to discuss pretty much anything that interests them, using a #hashtag to keep track of the conversation. There are chats for everything from blogging to art to agriculture — over 80 of them are listed in this great running list of Twitter chats.
Over 3 months ago, Lauren Fernandez and I started a weekly Twitter chat for young professionals called #u30pro. …

There are many times or reasons that a small business will receive an influx of new customers — such as around the holidays for retail stores, during a new product or service launch or after a local advertising campaign. While new customers are great, returning customers are even better. Social media offers a number of opportunities to turn your new and existing customers into repeat customers and fans.
Read more at: Mashable
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{Photography by Zemllinki!}

With holiday shopping in full swing, social shopping is already making a big impact. Data from Hitwise shows that downstream traffic to the Retail 500 coming from both Facebook and Twitter increased 36% and 15% respectively on Thanksgiving from the previous day. Downstream traffic to retailers grew again on Black Friday and Cyber Monday as many retailers promoted sales through fan pages and tweets.
This data is very encouraging for marketers, but a social media campaign must still be managed correctly for maximum ROI. Here are some tips on how …

It doesn’t take much skill to tweet — you simply type what you want to say in under 140 characters. But while the barrier to entry is extremely low, tweeting well is something else entirely. I’m sure we all follow people who consistently offer enriching and insightful posts, and about whom we think, “Wow. They really know how to tweet.” We have also likely come across people on Twitter () about whom we have felt the exact opposite.
If we consider tweeting to be something of an art form, then …

Over the past year, Mashable has written extensively on the value of social media to small businesses. We have also contributed regularly on this topic to the American Express Open Forum.
From the fundamentals of Twitter () branding, to the importance of blogging, to getting work done with some great online tools, small businesses face many challenges when trying to understand how to use social media. However, taking the time to learn how to leverage social media and technology to benefit your business will pay big dividends in the long …

There’s a lot of hype behind measuring social media ROI. But what about the payoff on an individual basis? Those who invest time into social media on a daily basis need to see a return on that time to make it worthwhile. Journalists who regularly use social media tools such as Twitter and Facebook on the job with success make it part of their daily routine, and focus on communicating quality content that’s worthwhile to recipients.
Here’s a look at five journalists who use social media, their attitudes and approaches …

Just about every big brand seemingly has a Twitter presence at this point, but which are generating the most buzz? TweetedBrands provides a simple answer to the question, by looking at the brands receiving the most mentions over the past 24 hours.
Not surprisingly, Twitter tops the list, and in fact, the first 9 brands listed are all Internet or tech related products. This makes sense – you’re a lot more likely to tweet about the various devices and services you’re using throughout the day than the brand of shoes …

Capacity – especially to plan and execute effective marketing strategies – is a big challenge for every small business. In this post, I’ll offer 10 suggestions for how small businesses can supercharge their marketing efforts by leveraging social media. For each suggestion, I will discuss a basic strategy – for those who simply want to get their toes wet, as well as an advanced strategy – for those who want to spend a bit more time and go a bit deeper in their social media marketing efforts. These tips …

…at least according to an infographic by Information is Beautiful. The stats, compiled by Brian Solis from Google Ad Planner data, show that equal numbers of men and women use sites like LinkedIn, DeviantArt and YouTube.
Read more at: Mashable
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{Photography by Good n Crazy}

Rutgers University Professors Mor Naaman and Jeffrey Boase set out to analyze the content and characteristics of social media activity. They dubbed communications systems like Facebook and Twitter, “social awareness streams,” and then took to examining user behavior.
After dissecting over 3,000 tweets from more than 350 Twitter users’ status updates the professors concluded that 80% of users are “meformers,” or “Me Now” status updaters.
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Read more at: Mashable
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{Photography by TheAlieness GiselaGiardino²³}

There’s a new landing page on Facebook that’s designed to get families involved in sharing updates, photos, and videos on the social network. The extended family group invite page, available here, lets you create a private group for your family by inviting current Facebook members and entering in the email addresses of those who have yet to join.
Is Facebook after Grandma and Grandpa now that they have mom and dad? You bet.

Creating a family group is simple. After clicking this link, you’ll notice the name of the group has …